A Chat with Alfonso Rodes, CEO of Havas Media

Alfonso Rodes, the CEO of Havas Media and Deputy CEO of Havas, was in Singapore recently as part of some of his pit stops around Asia-Pacific. In this interview, I had the pleasure of picking his brains and hearing his perspective about the evolving advertising industry, his plans for growing our presence in Asia-Pacific, and how brands need to have meaningful products before this can be translated into meaningful communications.